Sainsbury's has introduced newly designed cardboard cartons that can be recycled at home for their 750ml own-label laundry detergents. This initiative is expected to reduce the range's carbon emissions by 50% and also prevent 22 tonnes of plastic waste generated by households annually.
This FMCG major will introduce the FSC-certified cartons for their super concentrated, bio super concentrated, non-bio super concentrated, colour super concentrated, and lavender super concentrated laundry detergents. The new packaging will be available both in-store and online and will replace the traditional sleeved plastic bottles. Customers can recycle these new cartons through kerbside recycling or by depositing them at recycling banks.
The new cardboard cartons are reported to weigh 35% less than the original plastic packaging. This would result in the removal of thirteen lorries from the road each year, while simultaneously reducing the plastic usage by 80% and carbon emissions from the own-brand laundry range by 50%. These cartons are expected to assist Sainsbury's in meeting its goal of halving the use of its own-brand plastic packaging by 2025 and achieving net-zero operations by 2035.
Tesco has joined in the effort to reduce plastic usage by replacing the plastic tubs for their laundry detergent pods with recyclable cardboard packaging. This initiative aims to eliminate 252 tonnes of plastic annually from their product range. Similarly, Smurfit Kappa and PepsiCo have collaborated to introduce cardboard outer packaging for Walkers crisp brand multi-packs, which is expected to eliminate 250 tonnes of plastic from their supply chain.
In India, Logipack Technology can provide the concepts, ideation, sampling and development to achieve sustainable goals for your organization. Feel free to connect with us at ankit.shah@logipack.in to create a better world for the current and next generations.
Comments